Website and Online Shop for Heino
A complete digital relaunch for one of Germany’s most iconic artists. We built a modern, high-performance e-commerce platform powered by Next.js, Medusa.js, and Payload CMS — designed for speed, automation, and effortless content management.
- Client
Heino FOREVER Verlag GmbH
- Year
2025
- Category
E-Commerce
The Challenge
Icon on tour, but a shop stuck in the Jimdo era
Heino’s fans span generations, but the old website collapsed under traffic, was slow, and offered barely any e-commerce. Merch, news, and tour dates needed a platform that handled performance, payments, and fulfillment professionally — while matching the stage presence.
Technologies
Our Approach
Brand, merch, and fulfillment in one flow
We rethought the entire fan journey from “I’m browsing” to “I order and get my parcel.” Storytelling meets high-performance commerce — with guiding animations and automation behind the scenes.
Visual storytelling
From the homepage to the biography, animations and chapter visuals guide fans through Heino’s world — without slowing the site.
Merch & tour dates united
Shop, tour dates, news, and specials are centrally managed. Fans find products, dates, and exclusive bundles in seconds.
Checkout that converts
Express options, stored payment flows, and clear shipping info noticeably reduce cart abandonment.
What we solved
- Outgrew Jimdo with a dedicated stack using Next.js 14 + Medusa.js.
- Express checkout (Stripe, PayPal, Apple Pay) plus automatic shipping label purchase.
- MeiliSearch with facets for lightning-fast product discovery.
- Payload CMS for news, dates, and content without developer support.
Results at a glance
More revenue, less friction
Key metrics after the relaunch — measurably faster, simpler, and more fan-friendly.
Before–After, side by side
From a static Jimdo site to a performant commerce experience with storytelling.
Landing Page
At 84 I'm still on stage. The new site gives fans fresh insight into tours, events, and what's current — and with the fast shop, plenty of new products are on the way for every enthusiastic fan.
Let’s stage your success story
We build digital experiences that excite fans, lift conversions, and lighten team workload.
Contact Us